The Story of Fluid Concepts
Concepts was founded in 2001 with one goal in mind. . . to design and
manufacture quality accessories for the wakeboarder. The following is
a small inspirational glimpse into our world.
up in Southern California and being influenced by various sports indigenous
to the region (surfing, motocross, cow tipping, gator wrestling, and
hot-air ballooning), wakeboarding was a natural crossover sport. One
day, a good friend of ours, Stephen Kingry, showed up to the lake with
an old skurfer. I had never seen a skurfer before. It looked like a
small skinny surfboard, but it wasn't for surfing. He claimed this board
was for jumping the wake and doing flips and spins. I told him to forget
it but he insisted that we give him a pull! Reluctantly, we set out
on a jet ski with Stephen on the skurfer. To my surprise, he was actually
riding this thing! Carving. Jumping. Then it was my turn. I grudgingly
strapped myself into this ridiculous board and proceeded to try to get
up again and again and again. Then it happened. All I remember was that
feeling of carving the water.
quickly became a way of life. It was all that mattered. Stephen was
always looking for that next ride and it was this passion that fueled
our wakeboarding chronicles.
As a true ambassador to the sport, Stephen introduced us to a knee-high
wake, took us to our first Board Stock in '98, and wrecked us many times
with a bottomless cooler of beer while jamming the Dead Kennedys down
our throats. Getting caught up in the whirlwind of this So-Cal punker
was easy, but the bottom dropped out in the spring of 1999. While driving
home from a wakeboarding trip with boat in tow, Stephen's life was tragically
ended by a reckless driver going in the opposite direction. Since then,
a lot of things have changed.
we enter the new season, one thing is still certain. . . our passion
for wakeboarding. We have learned a great deal along the way, but most
importantly, not to take things for granted. This sport has given us
the opportunity to meet a lot of great people including friends, riders,
and industry professionals. It is through these relationships that we
get input when designing products and feel that with their help and
our dedication, we can bring you the most refined wakeboarding products
in the sport.
friend Stephen Kingry will always be remembered...friend, husband, fireman,
and wakeboarder. Look for an upcoming product line (SK) honoring his
name and what he brought to the sport.